A fashion trend is a clothing or accessory that gains momentum in the fashion industry. Fashion trends come in a variety of styles and shapes. They can be loose fitting, or they can be structured.
Trends from the fashion industry include new designs, accessories, footwear, hairstyles and fabrics. These trends can come from designers, designers shows, celebrities, fashion magazines and textile manufacturers.
Historically, fashion brands have been a major influence on trends. But the evolution of technology has changed the way trends are developed. Now, trends are created through social media, and through influencers.
Social media has made it possible for trends to rise and fall overnight. It has also shortened the life cycle of fashion trends.
The influence of celebrities on fashion trends is enormous. Their fans follow them and watch their every move. Large corporations hire them as spokespeople.
As the popularity of a fashion trend increases, more and more retailers start carrying the trend. Eventually, these retailers become the main source of the trend.
During this stage, mainstream fashion wearers start to incorporate the trend into their wardrobes. This is also known as the introduction stage.
Major retailers often carry the trend at lower prices than during the increase stage. As the trend becomes more popular, more people become able to afford it.
When a trend is oversaturated, it will enter the decline stage. Eventually, it will be discontinued. However, some trends may return to the cycle after obsolescence.